Meet
Briana
Your Guru
Briana Hetherington is a transformational author, business consultant, leadership mentor, and creator of the Conscious Contractor™ and Radically Value Yourself™ frameworks.
She blends neuroscience, emotional intelligence, identity work, and operational excellence to help leaders, creators, and home improvement companies build deeply aligned, purpose-driven futures.
Through her companies — Within Me™, Altruistic Advisory™, Finish Line Strategies™, the Conscious Creator Community™, and WIN NOW — Briana empowers individuals and organizations to regulate their nervous systems, elevate their leadership, embody self-worth, and create systems that support freedom, profitability, and peace.
To change the way people lead, think, feel, create, and live — so they can experience the fullness of who they were always meant to be.
Through her coaching at Altruistic Advisory, Finish Line Strategies & Win Now Network, her books and journals, and the Conscious Creator Community Podcast, she empowers leaders, visionaries, and everyday seekers to become the conscious architects of their reality — where success is not just achieved, but felt deeply.
To change the way people lead, think, feel, create, and live — so they can experience the fullness of who they were always meant to be.
You bring a new paradigm:
Leadership rooted in consciousness.
Her work is grounded in science, elevated by spirit, and rooted in the belief that every human has the ability to rewire their mind, realign with their truth, and recreate their life.
She help leaders, creators, and human beings radically transform their inner world so they can build extraordinary lives, businesses, and legacies — with clarity, peace, intention, and purpose.
After years of studying mindset, emotional intelligence, and the art of transformation, Briana founded Within Me™ — a movement and brand designed to help others find stillness, strength, and self-awareness in the chaos of modern life.
You bring a new paradigm:
Leadership rooted in consciousness.
Success rooted in self-worth.
Wealth rooted in alignment.
Growth rooted in nervous system safety.
Transformation rooted in identity.
Briana's Why
Because Briana spent years in survival mode and now help others rise.
Because Briana saw dysfunctional leadership everywhere — and you knew there was a better way.
Because she learned that mindset, nervous system, and identity shape everything:
business, relationships, wealth, purpose, peace.
Because she believe leaders deserve to thrive, not just “get through the day.”
Because she know people can create anything when they stop negotiating their worth.
Because inner work is the fastest way to outer results.
Because you want to give something so powerful it transforms millions of lives.
To bring clarity to the mind, safety to the body, alignment to the energy, and expansion to the identity — so people fully step into their power and potential.
The Why
Because you spent years in survival mode and now help others rise.
Because you saw dysfunctional leadership everywhere — and you knew there was a better way.
Because you learned that mindset, nervous system, and identity shape everything:
business, relationships, wealth, purpose, peace.
Because you believe leaders deserve to thrive, not just “get through the day."
Because you know people can create anything when they stop negotiating their worth.
Because inner work is the fastest way to outer results.
Because you want to give something so powerful it transforms millions of lives.
The Value
What your audience receives when they engage with you:
Clarity – mental, emotional, spiritual
Peace – nervous system stability
Direction – identity, habits, purpose
Power – confidence, worth, voice
Leadership – conscious, grounded, emotionally intelligent
Abundance – mindset, structure, systems
Transformation – identity, relationships, career, business
Love – the compassion you bring to people’s healing & growth
Excellence – you deliver world-class frameworks and impeccably high value
You reduce cognitive load.
You create predictability and safety.
You elevate meaning and emotional resonance.
You help people change how they relate to themselves.
The Story
Briana Hetherington is a transformational author, business consultant, leadership mentor, and creator of the Conscious Contractor™ and Radically Value Yourself™ frameworks.
She blends neuroscience, emotional intelligence, identity work, and operational excellence to help leaders, creators, and home improvement companies build deeply aligned, purpose-driven futures.
Through her companies — Within Me™, Altruistic Advisory™, Finish Line Strategies™, the Conscious Creator Community™, and WIN NOW — Briana empowers individuals and organizations to regulate their nervous systems, elevate their leadership, embody self-worth, and create systems that support freedom, profitability, and peace.
Her work is rooted in the belief that when you transform the inner world, the outer world follows.
Our Pillars
Everything you create fits inside these five aligned pillars:
Pillar 1: Conscious Leadership
Identity, emotional intelligence, culture, vision.
Pillar 2: Mindset & Neuroscience
Thoughts → beliefs → behaviors → habits → identity.
Pillar 3: Nervous System Safety & Emotional Regulation
Where peace meets performance.
Pillar 4: Purpose & Identity Expansion
The next-level self, the future self, the creator inside.
Pillar 5: Business Growth, Systems & Scaling
Home improvement, leadership, consulting, scaling, exit readiness.
These pillars align ALL brands: